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BusinessWorld Online - Going green
February 07,2010
Climate change is a critical environmental global concern. There is a surge of information on how to mitigate its effects. The global collaborative corporate response has recently appeared in Philippine publications. This awareness has been propelled by the recent extraordinary catastrophic occurrences; and the UN-led discussion in soliciting countries’ commitments to greenhouse gas emission reduction targets.
Scientists have identified the culprit as energy derived from the burning of fossil fuels in the form of greenhouse gas (GHG) emissions sent into the atmosphere. This creates a heat-trapping effect that causes global warming. Mandatory measures to reduce corporate GHG emissions in developed countries committed to the Kyoto Protocol and eventually, the Copenhagen Accord, are in place.
Thus, the rope tightens around developing countries to voluntarily respond to climate change.
Businesses must take preventive steps to tackle this market transition and reap its economic benefits while embedding environmental protection as part of corporate social responsibility.
Top corporations in various sectors want to pioneer sustainability efforts so as not to be left behind. Internationally, Fortune 500 companies such as IBM, Goldman Sachs, WalMart, British Petroleum, HSBC, Tesco, and UPS are among the global brands that have implemented corporate sustainability programs.
Carbon process outsourcing is the next big thing in the upcoming trillion-dollar global industry. One of the pioneers is FirstCarbon Solutions (www.firstcarbonsolutions.com), the carbon-management outsourcing firm that helps steer businesses clear of sustainability risks so they can reap financial rewards.
"While numerous green consultancy firms advice on how to comply with carbon reporting requirements, we are able to undertake the complex and time-consuming work necessary to collect and report on energy use and carbon emissions," says FirstCarbon Group CEO James Donovan.
"FirstCarbon is able to look at the granular level and pull together the information firms need to work out their carbon footprint and report on it."
The company helps corporations get going when it comes to going green. It advises CEOs and senior-level management on sustainable business strategies, provides cutting-edge software and services, engages in carbon trading and leverages business process outsourcing to run faster, better, and more cost-effective sustainability programs. FirstCarbon is a subsidiary of ADEC Solutions (www.adec-solutions.com), a global enterprise with over 5,000 employees and operations in North America, Europe, Australia, India, China, and the Philippines.
Businesses are getting hit on all sides by government regulations, customer demands, supply-chain pressures, business competition on sustainability strategies and green-marketing appeal. But when it comes to actually doing something, many don’t know where to start.
FirstCarbon provides experts to determine what to do, the technology to do it, and data outsourcing from our Philippine facility to do it faster, better and more cost-effective. So you can free your company’s time and resources, focus on running your core business, and delegate your sustainability details.
"FirstCarbon found its niche in environment, applying its business process outsourcing expertise to service not just global but top Philippine companies and be able to practice what we preach in our own backyard," says Lorna Lopez, FirstCarbon Market Research and Business Development Office.
Carbon Audit, also called Carbon Asset Management, Carbon Accounting or Carbon Footprint, is an index in measuring the full environmental footprint of a company, not just by the environmental cost of production but by the environmental impact of its products over their entire lifecycle.
Reporting of GHG emissions may be generated in different outputs such as company-wide footprint, power used per square foot (for offices), carbon value per employee, per job, per project or department, or even per product. Auditing spares businesses from guesswork on how to go about calculating their carbon footprint. This allows the corporation to conserve time and resources and focus on running the core business and delegate sustainability details.
"Energy through consumption of fossil fuels is a necessary evil that global businesses regard as indispensable," Mr. Donovan added. "Awareness of the human-induced activities that accelerate the impact of global businesses on climate change must induce social responsibility rhetoric into action."
Climate change, a serious global threat and the most notable environmental issue of the decade, requires an urgent and collaborative worldwide response. We have to do our part in minimizing the globe’s temperature. It is at a dangerous level and we are feeling the adverse effects.
In light of these facts, what is your CSR strategy?
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