Effects of Inaccurate Data on Data Quality
Posted on Sep 30, 2021 by Ian McGowan
Poor quality data is one of the biggest problems business owners face with their data. Consequences from inaccurate data analysis eventually lead to poor business decisions, which have an adverse effect on how a business performs.
Seeing that the world is moving forward to a more data-oriented landscape, it’s best if we all take a look at some of the causes, consequences, and preventative measures that an organisation can consider to prevent defective data gathering and handling.
Non-Integration of Databases
Using a variety of databases that are not integrated with one another is a recipe for poor data entry habits. Processing duplicate records or having to re-enter information is not just a waste of time, but it also degrades the quality of data.
One sound solution to avoid running the risk of poor data entry is by employing a software developer to help with systems integration and confirm that your databases work together. This can prove to be a rewarding investment to lessen errors, which will eventually save time and improve productivity.
Inconsistencies in Data Capture Protocols
The way data is formatted and entered greatly affects its quality. Through inconsistency, data are managed and interpreted in different ways making for inaccuracies and oversight.
Substandard Data Migration and Integration Process
When conducting data migration, there is an inherent risk of getting irregular, missing or misplaced data values, or When transferring files to a spreadsheet can also cause data inconsistencies. However good your data procedures may be, any inaccuracies in data format or content can cause significant errors during a data migration process.
Outdated Data or Data Decay
Since data is and will always be changing, it isn’t static and even over a relatively short period, much of it will have already been passé or altered. According to research, around 40% of email users change their email addresses every couple of years, 15% one or more times a year, and 20% of postal addresses change annually.
Accurate, precise, and useful information is king
Trusted, high-quality, top-tier data can lead to growth in sales and help executives drive better business decisions. Unless business owners and executives prioritise high data quality, they won’t be able to take full advantage of bigger and better data opportunities, including data insights and marketing analytics.
The increasing torrents of detailed and informative data being collected is a key resource for businesses, and not having the means to implement a systematic approach on using data can be detrimental to any business. Fortunately, ADEC SOLUTIONS UK has some of the top data managers with over years of experience in providing the best possible solution to congregate an action plan for your business to have clean and accurate data every single time.
Learn more by booking a 20-minute audit with our data experts to check the accuracy of your data.